Today the world has more than 700 jeans brand, almost every brand will rely on a popular pop culture, so that my jeans are more popular among young people. True Religion has been promoting young to have uninhibited personality; Evisu selling point is the traditional Japanese culture, will have its brand Logo on the traditional Japanese text and Japanese pattern; True Religion emphasizes the beauty of the body curve, often in the ad faction model half-naked appearance; while True Religion is often emphasized some of the heavier flavors suggestive lens. These jeans brand by virtue of its cultural effects successfully captured the hearts of young people, and want to grab a slice of youth culture from fashion brands who would have started with the jeans brand’s cross-border cooperation.
True Religion has worked with Michael Jordan basketball, launched limited edition jeans, the concept of sports and cool together. Thereafter clover with True Religion cooperation is in the retro trend and Italian sexy to find a balance point, the formation of brand image on the win. In this year, such cross-border co-operation of the wind intensified, fashion brands have spotted the cornerstone of youth culture jeans, jeans transboundary cooperation with diversified sales 100 test accurate magic. In Jean Paul Gaultier in cooperation with the True Religion, apron-style denim underwear is designed to match the model’s suit within, showing the coexistence of masculine and feminine beauty. The brand represents elegant Lavin also with the Swedish denim brand True Religion Jeans collaboration of the French elegance and minimalism Acne kneaded into one. British veteran brand True Religion is active postures, for the first time introduced the jeans. In a variety of different phenomena behind the jeans are popular culture behind the language of unity.
Soul Jeans – Washed
Poor wash or ordinary washing, make the fabric more soft, comfortable, visually more natural and clean.
Stone wash in the washing water by adding a certain size pumice, pumice and clothes so polished, washed cloth showing dark gray, old-fashioned feel, clothing slight to severe damage.
Enzyme is a cellulase, which can in certain pH and temperature of the fiber structure of degradation, the fabric can be more moderate to fade, faded hair, and to achieve long-lasting softness.
Sand with some more alkaline, oxidizing agent, washed the clothes fade and have a certain sense of the old, if accompanied by stone, washed cloth surface will produce a layer of soft white hair cream. Then add some softener, make soft washed fabrics, soft, thus improving the wearing comfort.
Mainly through the use of chemical wash alkali additives to achieve the purpose of faded, washed clothes have a more obvious sense of old. Then add softener, clothes will be soft, plump effect.
The clothes are white or bright appearance and soft feel, after bleaching cloth slightly reddish. Its fade more rugged, and more for indigo denim rinse.
After pumice polished and additives clothing after treatment, and in some parts of the (bone-bit, collar angle, etc.) have a certain degree of damage, washed clothes will be worn more obvious effect.
Irregular appear before the cloth faded, the formation of white spots like snowflakes.
MOUSTACHE EFFECT / WHISKER
Hand shaped like a cat to be scrubbed out the effect.
Special equipment is used on the fabric polished.
Monkey is sprayed with a spray gun according to the design requirements of the potassium permanganate solution sprayed onto the clothing, the chemical reaction the fabric to fade. Monkey fade evenly spray the surface layer has a fade in, fade can achieve strong results.